Zula

As the Zula owners stepped into an existing space, they sought to develop a sense of warmth. Their food journey had been solidly rooted in Tel Aviv, and they wanted to bring the feeling of a distinctly Tel Aviv style restaurant to Portland. This meant refined and eclectic food, warm and casual hospitality, and a connection between the kitchen and diners. 

Zula is slang for a relaxed gathering, and we wanted to recreate just that. The brand’s design takes cues from vintage show posters, with bold funky wood type and colorful papers. Halftone photos celebrate the ingredients of mediterranean cooking. The restaurant interiors previously felt overwhelming in size, so we developed a new seating plan for a cozier and grounded experience. We created a new opening to the kitchen that connected the diners to the hearth of the restaurant, and warmed up the room with a richer color story, patterned textiles, and vintage tchotchkes sourced by the clients themselves.

Roles:
Creative Direction, Interior Design, Art Story, Project Management, CA

Collaborators:
Ellen Wilde, CD & Design





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