Welcome to Ebae Global

For Bitter For Worse

FBFW is a woman-led N/A beverage company based in the Pacific Northwest. They approached our team with the need for updated packaging, which would ultimately require a brand refresh. The current brand reflected the hand-crafted ethos of their product, but had pain points around legibility and brand retention. We sought to further invite customers into their captivating brand story.

After auditing the brand, we recommended not only a packaging update, but also a brand refresh. FBFW strongly believes in the power of human connection, and that you don’t need alcohol to have a great time. We wanted to capture the spirit of FBFW while elevating the design to convey the quality of their product. We sought to update the logotype, color palette, and packaging to deliver a sophisticated and joyous brand. We refined the color and type systems to feel bolder and brighter, and paired this with illustrations  that told a larger story of each cocktail.

Roles:
Creative Direction, Strategy

Collaborators:
Ellen Wilde, Creative Direction & Design
Emily Brown, Illustration
Danridge Geiger,  GC



Packaging prior to the rebrand
Updated Packaging

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