Gabbiano’s
The concept—“Red Sauce, Reimagined”— pulls from the classic restaurants of yore and the care-free joy that exists in those spaces, with a touch of loud rowdiness as a nod to their name, which translates to “seagull.” With this in mind, we developed a custom logotype that references vintage menus, and set it into a brand with a lively color and type story to bring it into current-day. Idiosyncratic illustrations add a boisterous vibe.
Our interiors strategy focused on adding warmth to the existing modernist framework. With scalloped edges on the banquettes, bent cane chairs, and intentional styling through decor, we transformed the space into the Italian-American restaurant of today. And of course, no Italian restaurant is complete without a landscape mural, so we hired and art directed illustrator Colby Brooks to bring this to life.
Creative Direction, Interior Design, Art Story, Project Management
Collaborators: