Langbaan & Phuket Cafe
One part nostalgic, one part surreal — when you come across Phuket Cafe, you feel instantly transported to another place, as if you’re on a train headed straight to Phuket. Outdoor diners may be seated at a “ticket counter” or in the streetside “train car that our team concepted and designed” The visual identity references the tactile experience of Thai travel, taking cues from paper tickets. We kept the elements of surprise that make Langbaan unique—the semi-hidden location, rotating menu, and arresting flavors—and translated that into a lush oasis behind Phuket’s bright exterior. Wood screens, deeper greens, and a thicket of plants create a darker, cozier feel. Hand-hewn tiles and patinaed surfaces provide a textural, time-worn quality.
Creative Direction, Brand Strategy, Interior Design, Art Story, Project Management, CA
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