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Straightaway Sipper Club

Straightaway’s Society for Discerning Sippers is a drink subscription service that offers limited edition and yet-to-be-released cocktails, imbuing a sense of surprise and play in every delivery. We were brought on board to develop of concept that felt engaging, playful, and a bit mysterious. 

What arose was the Super Secret Sipper Club. It draws inspiration from classic mystery narratives, and membership club experiences. It encourages members to become Straightaway sleuths, providing clues to upcoming drinks, and a Sipper Society pin—if you know you know. We created a brand that piques curiosity and invites members to play along. When Sippers sign up, they receive decoder coasters, a members-only pin, and clues to be unscrambled to uncover the forthcoming cocktails. Later, a shadowy box appears on their doorstep.  Inside are two mystery cocktails (with a flexible label system so Straightaway could easily create more.) The result is an intriguing and engaging sub-brand for Straightaway’s biggest fans.

Roles:
Creative Direction, Strategy, Naming

Collaborators:
Ellen Wilde, CD & Design




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